Hypebeast recently got the chance to catch up with Ronnie Fieg to discuss his new East Coast Project collection.

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Sneakerheads rejoice! For those of you who do not like to carry large amounts of money or credit cards with you during sneaker release days, you now have a brand new option.

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In addition to Pepsi, Beyoncé has also picked up an endorsement deal with H&M. In the commercial above, Beyoncé glimmers and dances in the sun while donning pieces from the H&M summer collection. You can also hear a fair amount of her new song “Standing On The Sun.”

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A$AP Rocky is everywhere lately, not just on a musical tip. The guy can be seen posing for (and with) some of the biggest names and publications in fashion. Alexander Wang interviews Rocky for Interview Magazine where he earned the cover of the April 2013 issue. You can peep the photos from the spread above, as well as an excerpt from the interview below.

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To celebrate what would have been Jimi Hendrix’s 70th birthday, Gap has designed a limited edition line of T-shirts to honor the late  guitar legend.

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With nothing more than a few mixtapes under his belt, Joey Bada$$ has somehow managed to earn a collaborative collection with Ecko Unltd.

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It has been announced that the Fashion’s Night Out event will be placed on an indefinite hold here in the U.S.

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With a shoe line as popular as Jordan Brand, it can be hard to believe anything you see/hear about upcoming releases. This photo popped up a few days ago, and has had sneaker lovers all over buzzing about the possibility of a snakeskin Air Jordan release.

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Skateboard P will be making his way through Japan on his upcoming tour. To coincide with that, his Billionaire Boys Club brand has released this line duo collection of hoodies – one in heather grey and the other in navy blue. 

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Raw denim has been an increasing rage among fashion lovers looking for a more natural look and fit to their jeans. High Snobiety has put together this in-depth guide for beginners to understand what raw/dry denim is, as well as how to incorporate it into your wardrobe. Hit the jump for High Snobiety’s full guide.

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One of the problems with shopping at popular retail stores are the lines/waiting. Well, UNIQLO plans to alleviate that by launching an online store for North American shoppers this Fall.

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Iggy Azalea comes to us in a way that I prefer her the most – silent and in photo. Hip-Hop’s newbie is featured in the Fall/Winter 2012 Lookbook for Dim Mak.

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